Elite Day Spa

B2C / Beauty / Cosmetology

Client
Elite Day Spa

Services
Digital Audit, User Experience & Interaction, Responsive Design, Optimization, Site Management

Year
2020

Elite Day Spa is an exclusive Spa and Nail Salon in the heart of Midtown Manhattan. They approached us in need of an entire site-wide redesign and an updated look to suit modern design trends. We created and deployed custom layouts, completely redesigned the mobile experience and added booking integrations. We took a customer-centric view and placed User Experience and Interaction at the core of our rebuild. The result is an easily navigable, user friendly experience.

Challenge: Elite Day Spa is an exclusive New York City beauty salon and spa nestled in the heart of midtown Manhattan. They’re renowned for their world-class European waxing techniques. Simon-Charles was tasked with a complete overhaul to the front and back-end: a full makeover. Elite Day Spa was running on a purchased template that did not support many of the capabilities of modern websites. The platform was outdated and lacked the capability to interact with customers, and was missing many basic features that were required for a successful small business to thrive online.

Elite Day Spa is an exclusive New York City beauty salon and spa nestled in the heart of midtown Manhattan. They’re renowned for their world-class European waxing techniques. Simon-Charles was tasked with a complete overhaul to the front and back-end: a full makeover. Elite Day Spa was running on a purchased template that did not support many of the capabilities of modern websites. The platform was outdated and lacked the capability to interact with customers, and was missing many basic features that were required for a successful small business to thrive online.

Elite Day Spa

B2C / Beauty / Cosmetology

SERVICES

Full Site Redesign

Creative Direction

Responsive UX Overhaul

Platform Migration

On Page SEO

 

CHALLENGE

Elite Day Spa is an exclusive New York City beauty salon and spa nestled in the heart of midtown Manhattan. They’re renowned for their world-class European waxing techniques. Simon-Charles was tasked with a complete overhaul to the front and back-end: a full makeover. Elite Day Spa was running on a purchased template that did not support many of the capabilities of modern websites. The platform was outdated and lacked the capability to interact with customers, and was missing many basic features that were required for a successful small business to thrive online.

SOLUTION

We started from scratch, completely redesigning and implementing a whole new front end from the ground up. We took a customer-centric approach, adapting their existing booking system into their responsive design and creating a fully mobile-friendly experience. After a deep dive into customer profiles and behavior, we implemented a streamlined page with a focus on obtaining bookings. On the back end, we decided a regressive approach would be most beneficial. We removed a restrictive starting theme and bloated plugins, improving page speed along the way. Once the site was functional, we added an SEO framework and conditional popups, tying together a total overhaul with a completely fresh UX and UI with a brand new customer experience.

Office

Currently remote.
In-Person meetings available by request in the Los Angeles area.

HOURS

Monday – Saturday
10:30 am – 7:00 pm

© Simon-Charles Agency, All Rights Reserved 2022